Chanel's "No.5 Scent Art" limited-time experiential space, crafted at MC House in Chengdu's Taikoo Li, is now officially open. This pop-up event pays tribute to the legendary fragrance, guiding guests to immerse themselves in the brand's century-long heritage of creativity and craftsmanship through multi-sensory interactions.
1. A Fantastical Entrance, Embarking on a Sensory Journey
The event entrance is ingeniously designed, merging the iconic lines of the No.5 bottle with modern light art to create a futuristic, fantastical passage, heralding the start of an extraordinary fragrance exploration.
2. An Immersive Space, Where Light Intertwines with Scent
Stepping into the main hall, guests encounter an immersive space where light and shadow interplay. The lighting and installation art subtly shift alongside the fragrance, crafting a dreamlike ambiance that allows visual and olfactory experiences to resonate beautifully.
3. Personalized Consultation, Discovering a Signature Scent
In the personalized fragrance experience zone, professional perfumers offer one-on-one consultations. By testing different fragrance notes, they guide guests to discover the scent combination that best expresses their individuality, creating a bespoke olfactory signature.
4. Interactive Workshop, Unveiling the Art of Perfumery
During the interactive perfume course, guests can try their hand at blending base notes under the guidance of an instructor. From learning about fragrance ingredients to practicing with pipettes, they gain an intuitive understanding of the precision and artistry behind the creation of an iconic perfume.
5. Homage to a Classic, Celebrating a Timeless Legend
At the journey's conclusion, a display area pays homage to the classic. Iconic bottle designs and artistic posters from various eras of No.5 are exhibited here, narrating its timeless legend, providing a perfect photo opportunity for guests to capture and cherish the moment.